Greener Than Green? Yes! Here Comes Bergamotte

When we wrote about Bergamotte in 2020, a plant subscription by post was still a small gamble. Today the service delivers fresh flowers and houseplants to your door within 24 hours, belongs to one of Europe’s largest floristry groups, and has carried a B-Corp certification since 2024. We took a closer look at what became of the idea and whether the green in a cardboard box is still worth it for you.

Plants are more than decoration. They filter pollutants from the air, dampen noise, and bring a slice of nature into spaces dominated by screens. Interior design has long since turned this idea into a concept: biophilic design-the deliberate integration of natural materials, daylight, and yes, plants-because they demonstrably boost well-being. What in 2020 still sounded like lifestyle frippery is now a firmly established living trend.

What Bergamotte Is Today

Bergamotte began in France as an online florist with a clear promise: hand-tied bouquets and healthy plants, freshly cut and delivered quickly. In 2021, the British Bloom & Wild Group acquired the brand, the same company that revolutionized letterbox flower delivery. For you as a customer, little changes: Bergamotte continues to operate under its own name, but with the group’s backing it now has greater reach and a denser delivery network.

In Germany, orders arrive within 24 hours depending on the region. The range spans seasonal cut flowers, potted plants, dried blooms, and small gifts. If you want fresh greens regularly, you can subscribe-monthly or bi-weekly. That was the appeal in 2020, and five years later it works even more reliably than before.

A plant is the only home accessory that grows more beautiful with time instead of going out of style.

Why the Urban-Jungle Trend Isn’t Fading

The market backs Bergamotte’s approach. The global trade in houseplants was estimated at around €11 billion in 2025 and continues to grow year after year. Drivers include urban living, the desire for more calm at home, and biophilic design that blends nature with interior spaces.

Tastes in varieties have shifted. Instead of oversized Monstera leaves, delicate plants with fine foliage are in vogue in 2025, alongside low-maintenance classics like ZZ plants, snake plants, and peperomias. They tolerate mistakes, need little water, and still look good-ideal for anyone greening their home without a green thumb. A delivery service like Bergamotte takes the guesswork out of selection and sends what fits the season.

Bergamotte or the Local Florist?

A delivery service doesn’t replace every visit to the florist, but it serves different needs. The local shop shines when you want personal advice, to see the flowers beforehand, or need something at short notice. Bergamotte excels when you’re sending instead of picking up: birthday blooms across Germany, a Mother’s Day bouquet without leaving home, or the recurring greens that arrive at your door without effort.

Freshness standards have converged among quality providers. The difference lies in convenience and predictability. If you’re short on time and value seasonal curation, the subscription fits perfectly. If you love browsing and assembling your own arrangements, stick with your trusted florist. Both have their place-it simply depends on your daily rhythm.

Is the Subscription Right for You?

That depends on what you’re after. If you’re after the perfect birthday bouquet, the florist around the corner will do just fine. A subscription comes into its own when you want fresh greens at home on a regular basis without remembering each week. You receive preselected seasonal stock and skip the trip to the garden center.

For those who prefer sustainability, the B Corp certification offers a strong argument. The standard evaluates how a company manages its supply chain, employees, and the environment-far stricter than green marketing claims. It doesn’t guarantee perfect eco-conscience, but it’s a robust signal. Our tip: start with a one-off delivery, check whether quality and rhythm suit you, and only then commit to the subscription. To style the rest of your space accordingly, see our Scandi Style Guide, and to learn how plants contribute to restful sleep, read our feature on the bedroom as a haven of recovery.