Virtual Clothing – A digital fashion statement
Fashion designers have developed clothes that can only be worn virtually – sounds bizarre, but a lot of people are willing to spend money here.
Fashion designers have developed clothes that can only be worn virtually – sounds bizarre, but a lot of people are willing to spend money here.
Quick Fitting
- The article places Virtual Clothing – A digital fashion statement in an editorial //LUXURY context.
- The focus stays on style, substance and details with lasting value.
- The tone is curated and calm, without loud trend language.
Imagine you are shopping online and come across a statement jacket. You think for a moment whether it would suit you and finally decide to buy it. Instead of receiving the jacket with the next delivery, you provide a photo of yourself. The same photo will be sent back to you afterwards, but your newly bought jacket has been edited onto your body perfectly.
Yes, you heard right, you will never really hold this jacket in your hands, let alone put it on. But you can wear it “virtually” and earn the likes for it on Instagram.
Sieh dir diesen Beitrag auf Instagram an
Ein Beitrag geteilt von Cosmopolitan India (@cosmoindia)
This may sound like fantasy or an episode of the Netflix series Black Mirror, but the Norwegian company Carlings has made this reality.
Is there a future in virtual luxury fashion?
You may not believe it, but this trend is gaining popularity – and if you break it down, it’s doesn’t seem particularly surprising and odd for three reasons:
Quick Answers
▸What is the main point of this article?
It takes a closer editorial look at Virtual Clothing – A digital fashion statement and explains why the subject still matters.
▸Who is this piece for?
For readers who care about style, context and the small details that separate a passing trend from something with staying power.
▸Why does it fit //LUXURY?
Because the subject is viewed through taste, context and quality rather than loud claims or pure novelty.
