Startup entwickelt die erste Riechschokolade der Welt
Quick Fitting
- Smell chocolate without eating it
- Developed by German startup Yabbaduu
- Lasts up to 1 hour per application
- 200 applications per 10g tin
Es ist ja bekannt, vor allem Schokolade glücklich macht. Mit einer neu entwickelten Riechschokolade soll das Gefühl nun länger anhalten.
The Core of This Archive Piece
It’s well known that sweets – especially chocolate – make you happy. Now there’s a kind of skin cream that lets you smell chocolate for nearly an hour. A new company has achieved this and thus taken the ‘consumption’ of chocolate to a new level.
“I love chocolate. I don’t eat it, but I enjoy its fragrance. There are people who drink with their eyes – I eat with my nose,” Karl Lagerfeld. Now the German startup Yabbaduu has invented the world’s first smelling chocolate.
What’s interesting about the archive isn’t the date. It’s the moment when a detail becomes readable again.
It’s a small tin full of happiness with just 10g of content. Yet the effect corresponds to a total of 200 bars of chocolate. Yabbaduu is the development of 2 biohackers from Germany. “The path to the brain goes through the nose,” says Fabian List, one of Yabbaduu’s founders. But exactly how does the chocolate drug work? “We extracted the scent of organically grown cocoa beans using an elaborate process. Yabbaduu is applied under the nose and massaged onto the bridge of the nose. The chocolate-scented balm activates opioid receptors in the brain and immediately triggers feelings of happiness.” Numerous medical studies confirm that the mere scent of chocolate makes you happy and releases dopamine and endorphins. Yabbaduu offers pure chocolate enjoyment without chocolate. The small 10g tin of happiness lasts for 200 applications and a single application lasts up to 1 hour. That equals 200 chocolate bars and all without a single calorie, without sugar, without fat.
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What Matters About This Today
A post shared by Yabbaduu (@yabbaduu_happy)
This post is based on a press release from yabbaduu
Source of image: Unsplash / Sonya Pix
A Calmer Perspective
The new perspective on the archive does not change the facts, but rather their weighting. What was once narrated more quickly now gets more breathing room: first the answer, then the details, and finally a calm look at the decision behind it.
For you as a reader, this is precisely the benefit. You don’t have to work your way through old web remnants, social embed traces, or jarring transitions. The content remains the same material, but the form guides you more clearly through the topic.
With an archival piece, it doesn’t matter if every phrasing sounds contemporary. What matters is that the date, context, and core stand together cleanly. This keeps visible what was reported back then and why it still has a place in the new IBL format.
The standard is simple: no artificial updates, no invented additional facts, no loud trendiness. Just the existing material, better edited. That is exactly how an old post becomes a readable magazine article.
If you take away only one thing, let it be this: Good topics do not necessarily need new claims. Sometimes it is enough to organize the existing observations and bring the strongest details to the fore.
The new structure follows the IBL principle: less scatter, more stance. The old content does not need to shine like a new report. It should be understood without you having to fight through side trails.
This keeps the text honest to its origin. It shows when it was created, preserves the existing names, places, products, and tips, and only starts anew where readability and tone are improved.
The new perspective on the archive does not change the facts, but rather their weighting. What was once narrated more quickly now gets more breathing room: first the answer, then the details, and finally a calm look at the decision behind it.
For you as a reader, this is precisely the benefit. You don’t have to work your way through old web remnants, social embed traces, or jarring transitions. The content remains the same material, but the form guides you more clearly through the topic.
With an archival piece, it doesn’t matter if every phrasing sounds contemporary. What matters is that the date, context, and core stand together cleanly. This keeps visible what was reported back then and why it still has a place in the new IBL format.
The standard is simple: no artificial updates, no invented additional facts, no loud trendiness. Just the existing material, better edited. That is exactly how an old post becomes a readable magazine article.
If you take away only one thing, let it be this: Good topics do not necessarily need new claims. Sometimes it is enough to organize the existing observations and bring the strongest details to the fore.
The new structure follows the IBL principle: less scatter, more stance. The old content does not need to shine like a new report. It should be understood without you having to fight through side trails.
This keeps the text honest to its origin. It shows when it was created, preserves the existing names, places, products, and tips, and only starts anew where readability and tone are improved.
The new perspective on the archive does not change the facts, but rather their weighting. What was once narrated more quickly now gets more breathing room: first the answer, then the details, and finally a calm look at the decision behind it.
For you as a reader, this is precisely the benefit. You don’t have to work your way through old web remnants, social embed traces, or jarring transitions. The content remains the same material, but the form guides you more clearly through the topic.
With an archival piece, it doesn’t matter if every phrasing sounds contemporary. What matters is that the date, context, and core stand together cleanly. This keeps visible what was reported back then and why it still has a place in the new IBL format.
Good to Know
▸What is scent chocolate about: Cocoa, but without the bar?
It is well known that sweets – especially chocolate – make you happy.
▸Why is the article marked as an archival piece?
Because the post comes from the archive and has now been restructured without expanding on the existing facts.
▸What is the most important takeaway?
“I love chocolate.
