Lamborghini presents their first SUV

//DRIVEKlassischer Sportwagen auf einer ruhigen Bergstraße im warmen Morgenlicht
15 FEBRUARY 2018 // 08:22

Lamborghini presents their first SUV

It is finally happening! Lamborghini dares the leap and brings their first SUV on the market. So far, Lamborghini is known for its ultra-flat super sports cars with extreme performance and fascinating sound. But now they are presenting the Urus, the first real SUV in their history – with 650 bhp and the well-known Lamborghini design to remain the world’s first Super Sport Utility Vehicle of the brand.

It is finally happening! Lamborghini dares the leap and brings their first SUV on the market. So far, Lamborghini is known for its ultra-flat super sports cars with extreme performance and fascinating sound. But now they are presenting the Urus, the first real SUV in their history – with 650 bhp and the well-known Lamborghini design to remain the world’s first Super Sport Utility Vehicle of the brand.

Quick Fitting

  • The article places Lamborghini presents their first SUV in an editorial //LUXURY context.
  • The focus stays on style, substance and details with lasting value.
  • The tone is curated and calm, without loud trend language.
Klassischer Sportwagen auf einer ruhigen Bergstraße im warmen Morgenlicht

Back in the 90s, Lamborghini had tried to bring an SUV on the market: The model LM002. The prototype was based on a call for tenders from the US Army, who were looking for a successor to their Jeep. But Lamborghini did not get the job.

Now they try again. The Lamborghini Urus is ready. The key data is impressive: the 2.2-ton SUV super sports car is powered by a 4.0-liter V8 twin-turbo engine with 650 bhp and 850 Newton meters of torque. It goes from 0 to 100 km/h in just 3.6 seconds and the maximum speed is given at 305 km/h. This way, even the strongest and fastest SUV, the Bentley Bentayga, has no chance.

The driving modes road, off-road, snow, sports, racetrack and sand provide up to six different programs, which can be selected via the “Tamburo” driving dynamics switch. Thus, the Urus not only provides enough comfort on long-haul routes, but also on the race track and even in light terrain – of course, including a fun factor. And on the inside, it offers pure luxury: sporty and luxurious with finest leather, Alcantara, aluminum, carbon fiber and wood. We are curious how the super SUV will attain.

The Details

What is the main point of this article?

It takes a closer editorial look at Lamborghini presents their first SUV and explains why the subject still matters.

Who is this piece for?

For readers who care about style, context and the small details that separate a passing trend from something with staying power.

Why does it fit //LUXURY?

Because the subject is viewed through taste, context and quality rather than loud claims or pure novelty.

Image source: Pexels / ArtHouse Studio

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